According to the U.S. Environmental Protection Agency (EPA), in 2019, approximately 66 million tons of wasted food were generated in the food retail, food service, and residential sectors. Of this amount, only about 5% (3.3 million tons) was composted, while nearly 60% (39.6 million tons) was sent to landfills.

This indicates a significant opportunity to improve food waste composting efforts.Additionally, the EPA estimates that food waste constitutes about 24% of the material in municipal solid waste landfills, making it the largest single component. This is concerning because landfilled food waste generates methane, a potent greenhouse gas.

These statistics highlight the substantial gap between the current state of food waste composting and its potential, underscoring the need for enhanced collection and composting initiatives to divert more food waste from landfills.

About Us

Hoop™ is a home grown idea turned product.

Hoop started in 2015 as a simple idea born from frustration with traditional compost collection methods. We wanted a solution that kept food waste alongside regular trash, just separated. After testing multiple prototypes, we developed and patented Hoop, a practical and space-saving alternative to countertop bins.

In 2016, the first production grade Hoop was delivered to customers who backed Hoop Compost through an Indiegogo crowdfunding campaign. Production continued through 2019 when, unfortunately, Covid-19 shifted priorities and sent Hoop into hibernation mode.

Fast-forward to 2025, and with the help of the team at Unlimit Ventures in San Diego, CA, a new and improved Hoop Compost 2.0 would be born and brought back to market. Now with metal construction, no loose parts, reinvented method for latching and securing bags, Hoop is ready to once again be the original and ultimate alternative to countertop compost bins.

Shaped by real-world use and feedback from family and friends, Hoop is designed to make composting effortless. We hope you find it as useful as we do.

Our Mission

To reduce household food waste by streamlining compost collection for all.

It's that simple.